Industry: Venture Capital
Use case: New Founder Gifting
Team: Marketing
The brief
We were asked to develop a range of gifts for the founders of companies joining Northzone’s investment portfolio. These custom gifts needed to deliver a high-end feel and amplify Northzone’s values, particularly around humanity and diversity.
Our gift solution
We designed an elevated gift collection including apparel and a blanket, items that can become part of the recipient’s daily life with custom element that go beyond a simple logo application.
It's the details that matter, so we used natural, tactile materials to bring a sense of luxury to these gifts, paired with subtle, monochromatic branding — the cap is soft corduroy, the socks are cozy wool, and the blanket uses recycled cotton fibers.
The slogans, illustration and packaging copy all help convey a simple, human-focused message: we recognize the hard work that goes into starting a company, and celebrate the brilliant, diverse people that make it all possible.
If you're looking to develop a gift collection of your own, drop us a line to get started.
